PAD4 now supports links that publishers can add using the new video links, using the 2 new fields, <VideoLink1URL/> and <VideoLink2URL/>.  These links can be hosted on both internet’s popular video portals including Vimeo and YouTube  or hosted on their own website. The most popular forms of video content for an application are demos of your application while the second most popular use for video are reviews. Finally, if you’ve created tutorials for your application, they can serve the same purpose as demos.

For publishers needing video editing tools to produce application tutorials or demos, the two most popular professional tools are  TechSmith Corporation’s Camtasia Suite and Deskshare’s MyScreenRecorder Pro.